5 Must-Have Features in a Custom Claw Crane Machine

BOOST YOUR MARKETING WITH CLAW MACHINES

Claw machines are not just fun. They are also a powerful marketing tool that can help you attract customers, increase brand awareness, and generate sales. In this article, we will show you how you can use claw machines to spice up your marketing campaigns and stand out from the crowd.

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What are claw machines?

Claw machines are arcade games where players control a mechanical claw to try and grab prizes from a glass-enclosed box. The prizes can range from plush toys, candy, electronics, gift cards, or other items that fit inside the machine.

Claw machines are popular among people of all ages because they offer a fun and exciting challenge, as well as a chance to win something valuable. They also appeal to people’s curiosity and desire to collect items.

Why use claw machines for marketing?

Claw machines can help you achieve various marketing goals, such as:

• Attracting attention: Claw machines can draw people's attention with their bright colors, flashing lights, and catchy sounds. They can also create a buzz around your brand by offering unique and attractive prizes that people want to win.
• Increasing engagement: Claw machines can encourage people to interact with your brand by playing the game and sharing their experience on social media. They can also create a sense of loyalty and satisfaction by rewarding your customers with prizes that they value.
• Generating leads: Claw machines can help you collect customer data by asking them to enter their contact information or scan a QR code before playing. You can then use this data to follow up with them and offer them more products or services.
• Driving sales: Claw machines can help you boost sales by offering discounts, coupons, or free samples as prizes. You can also use claw machines to cross-sell or upsell your products or services by displaying them inside the machine or near the game area.

How to choose the right claw machine for your marketing campaign?

There are many types of claw machines available in the market, but not all of them are suitable for your marketing campaign. Consider the following factors before choosing the right claw machine for your business:

• Your target audience: Understand who your potential customers are and what they like. For example, if you are targeting children, you might want to choose a claw machine with colorful and cute prizes, such as plush toys or candy. For adults, opt for more sophisticated and valuable prizes like electronics or gift cards.
• Your budget: Determine how much you can afford to spend on renting or buying a claw machine, as well as on stocking it with prizes. Also consider maintenance and operation costs, such as electricity, repairs, and staff.
• Your space: Assess how much space you have available for setting up a claw machine in your store, event venue, or other location. Also consider the safety and accessibility of the machine for your customers and staff.
• Your theme: Align the claw machine with your marketing message and strategy. For example, for a new product launch, choose a claw machine that showcases your product features and benefits. For raising awareness for a social cause, select a machine that supports your cause and mission.

Where to find the best claw machines for your marketing campaign?

If you are looking for high-quality and affordable claw machines for your marketing campaign, look no further than MadeforArcade. MadeforArcade is a leading provider of arcade games and equipment in Europe, offering a wide range of claw machines for rent or purchase.

MadeforArcade offers different types of claw machines catering to various needs and preferences. They also provide customized claw machines that can match your brand identity and marketing theme. You can choose the color, design, logo, and lighting of your claw machine, as well as select the prizes you wish to offer.

MadeforArcade is the best choice for your claw machine marketing campaign because:

• Experience and expertise: MadeforArcade has been in the arcade industry for over 10 years, serving hundreds of clients from sectors like retail, hospitality, education, and entertainment. They know how to create and operate claw machines that attract and engage customers, helping you achieve your marketing goals.
• Quality and variety: MadeforArcade maintains a large inventory of well-maintained and regularly updated claw machines. They offer a wide selection of prizes suitable for different audiences and occasions, from toys, candy, gadgets, vouchers, to branded merchandise.
• Service and support: MadeforArcade provides flexible and affordable packages that include delivery, installation, maintenance, and removal of the claw machines. They also provide 24/7 customer service and technical support to ensure your claw machine runs smoothly and safely throughout your campaign.

How to get started with your claw machine marketing campaign?

If you are ready to boost your marketing with claw machines, follow these steps:

• Contact MadeforArcade: Visit their website at www.madeforarcade.com or app them to get a free quote and consultation. Communicate your marketing objectives, target audience, budget, space, theme, and preferred type of claw machine.
• Choose your claw machine and prizes: Browse their catalog of claw machines and prizes, selecting those that suit your needs and preferences. You can also request customized claw machines and prizes to make them more unique and memorable.
• Book your claw machine: Confirm your booking details with MadeforArcade and pay a deposit to secure your reservation. MadeforArcade will then deliver, install, test, and operate your claw machine at your chosen location and time.
• Promote your claw machine: Announce your claw machine marketing campaign through various channels like social media, email, flyers, posters, or word-of-mouth. Invite customers to visit your store or event and play for a chance to win amazing prizes.
• Monitor and measure your results: Track the performance of your claw machine marketing campaign by collecting customer feedback, counting players and winners, analyzing data from the claw machine system, and calculating the return on investment (ROI) of your campaign.

Conclusion

Claw machines are a fun and effective way to enhance your marketing strategy and stand out from the competition. They can help you attract attention, increase engagement, generate leads, and drive sales for your business.

If you want to rent or buy the best claw machines for your marketing campaign, contact MadeforArcade today. They have the experience, quality, variety, service, and support you need for a successful claw machine marketing campaign.

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Don’t miss this opportunity to boost your marketing with claw machines. Contact MadeforArcade now and get ready to wow your customers with an unforgettable gaming experience.

Arduino Claw Machine - Instructables

Let me first say there are many ways to build this claw machine. I found that making a hybrid CNC/3D printer machine simplifies the mechanical aspects, as these parts are readily available, cheap, and modular. You could go with the traditional claw machine using DC motors for the gantry, which simplifies the power electronics (H bridge ICs) and code, but complicates the drive mechanics. Most claw machines have worm gears that drive the gantry, providing speed reduction and required torque. I prefer a 'bolt-on' approach rather than a custom-fabricated mini version for the gantry. I found stepper motors are easy to mount, have a good range of speed, and provide more torque than needed, making this the chosen route.

Cost to build:

The Bill of Materials (BoM) for this machine's documented version totals $470. The crossed-out items in the BoM reflect the reduced cost version, removing all Aluminum extrusion (replaced by a wood frame) and some other non-essentials like the LCD and mechanical coin acceptor, reducing the cost to about $210.

I did not expect this machine to cost so much. On the bright side, with a quarter slot, it can pay for itself over time and even become profitable. So let's call this build an 'investment'.

Where to buy parts:

eBay. If you can wait for things to ship from China, you can't beat those eBay prices.

Why did you use certain parts?

I got the steppers from a USA eBay seller who sells refurbished steppers (about $8 per stepper), and I must say the steppers are awesome. Each motor has a Molex connector at the base, making build/disassembly simple. The Arduino Mega is an off-brand from DealExtreme (works just fine), and the Al extrusion came from Misumi USA (cheaper than the 80/20 brand). The cost is high as I buy more than needed and prepare for mistakes (I've killed a few ULN2803's and TIP120's). It might be better to build this from DC motors, but I went with Nema 17 steppers for two main reasons: standard mounting hole pattern and usefulness in future projects. This project is easier to replicate (think kit form) with standard parts – Nema Steppers fit this due to the 3D printer market. All the belts, pulleys, and wheels are readily available 3D printer parts. I also saved some money by making my own claw and brackets for the XYZ gantry, though designing and building the claw was challenging but worthwhile. Other claw options I tried were disappointing in quality. Building my gantry was cheaper and simpler, as relying on dimensioned parts from around the web led to frustration due to fit issues. Sticking to 5mm bore parts, common in DIY 3D printing, has simplified things as they are widely available on eBay for cheap.

TL;DR: Cost = $470 using Al extrusion for the frame, built from 3D printer parts and custom designs from scratch. Total cost is ~$210 if the frame is built from wood.

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