7 Reasons Why Your Business Needs Outdoor LED ...

Outdoor LED Display signs are used to reinforce branding, advertising sales, promoting product services, and also to advertise on the billboards. These are just some of the reasons that Outdoor LED Display Signs can benefit your place of business. Whether you run a church, a school, a retail store, repair shop, restaurant, or any other type of business, an Outdoor LED Display Sign can help you with your goals.

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Outdoor LED Display Signs are colorful and vibrant and can help attract existing customers and potential new customers. They have been proven for being able to promote your business. Great Outdoor LED Display signs can attract the attention of anyone who passes near your location, thus bring more customers. In other words, it&#;s a great form of passive marketing.

In addition to the well-known reasons Outdoor LED Display Signs are beneficial consider the following 10 points:

Outdoor LED Display Signs are Completely Customizable

One of the greatest features of the outdoor LED Display sign is its versatility. The ability of the Outdoor LED Display Sign to capture attention passively, and the fact that bright flashing colors are a great way to capture an initial interest, makes this the most unique form of advertising. The fact that these signs can be programmed and changed at the flip of a hat is an absolutely priceless feature.

You can, for instance, wish someone from your congregation Happy Birthday in the morning, announce the time for evening mass, and wish everyone a Happy and meaningful Easter in the evening. The best part? You can set all these messages to display on certain times and dates! You can also experiment with a variety of promotions to attract more customers, or see what promotions did the best by cross-referencing your sales during a certain period.

They Can Look Simple yet Effective

Most business owners like to use a straightforward method to promote their business. A simple static sign is a cost-effective way to show people that you are there. You have a physical presence. However, static signs, don&#;t actually advertise anything besides your location. Outdoor Digital Signs are much more robust in that you can change their message at the drop of a hat. Better yet, you can buy a fully-featured Monument Sign and have your 3 layers. A static sign displaying your companies logo, an LED Display sign displaying your messages or sales promotions, and a bottom layer displaying your address!

Cost-Effective

Imagine having a static sign or billboard. What would happen if your message has changed or for whatever reason you&#;re forced to cancel a promotion or switch to a different one? Well, that would include tearing down the old static billboard, re-creating a new one with a graphic designer, hiring the company to put the new one up, and in all this time you may have lost your featured days or your time. Now imagine having an Outdoor LED Display Sign. You can program a change your message immediately, and have the new message up in a matter of minutes! Imagine how much of your marketing budget will be saved with an Outdoor LED Display sign.

Affordable

If you compare to another method of advertising, outdoor LED Display signs are cheap and have one of the best returns of investment you will get.

Used as Entertainment

You can use dynamic content to entertain your customers and reduce perceived wait time. Waiting rooms all over the country are starting to use LED Display signs instead of tv&#;s to show off your companies:

• Warm, welcoming messages
• Cover registration and new patient check-in instructions through your LED sign
• Add a list of anticipated wait times
• Show doctor or dentist biographies, images, and other staff-related information
• Scrolling feeds of exciting health tips and news, and even special promo&#;s
• Add your organization Twitter and Facebook feeds

Lighted Signs are Visible 24/7 and last years

Your Outdoor LED Display Sign will most likely run on a 24/7 schedule. Even with this heavy workload, our signs are designed to last at least 15 years! With a little bit of maintenance and replacing panels regularly, you can extend this time-frame to even longer!

It Makes Money for You

Another often overlooked perk of the Outdoor LED Display Sign is that in an area such as a communal lot with many businesses sharing the same space, you can actually install a large Outdoor LED Display Sign, and rent it out! Private investment can be rented out to the highest bidder for daily or monthly messaging thereby attracting people not only to their business but to YOUR mall lot as well! You could ideally rent out space weekly to your neighborhood florist before Valentine&#;s Day, Mothers Day, or any other Holiday, then use the space for your own promotions the following week. It&#;s like a microcosm of advertising right there in your outdoor lot!

How many times have you entered a shop that you hadn&#;t originally planned on entering? Can you remember what exactly made you go in? Chances are you don&#;t quite recall. But think about this: would you have still entered if the store had no sign? Would you have even noticed it in the first place? On the flip side, how many businesses have you been made aware of thanks to outdoor advertising, without ever having seen the storefront itself? This is just one example of how powerful outdoor signage can be.

We see outdoor signage everywhere, every day, but we rarely think about how important it really is from a marketing standpoint. In this article, we&#;ll explore the benefits of outdoor signage and why every business should incorporate outdoor signage into its marketing strategy.

1. Let Customers Know Where You Are

The chances that you would be able to locate a certain place of business, even if you were actively trying to, without outdoor signage would be next to impossible. Sure, you could peek inside a window and cross your fingers that you&#;re in the right place, but let&#;s be honest; who&#;s doing that? You probably wouldn&#;t even get out of the car to check, or just assume the place is out of business. Without outdoor signage lighting the way, your chance of attracting customers is abysmally low.

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2. Generates Revenue

One of the superpowers of outdoor signage is its ability to influence impulse purchases. When you have enticing and impactful outdoor signage advertising your shop, passersby may become curious enough to check out your wares and make a purchase. This is especially true if your storefront happens to be in a shopping center or area with generally high foot traffic.

3. Nearly Endless Options

No business is one-size-fits-all, and luckily, outdoor signage isn&#;t either. Not only can you customize these marketing tools in just about any way you like, as far as branding, colors, and graphics go, but there are so many different kinds to choose from. Hanging signs are great if you are on a tighter budget and want flexibility, since these small, economically priced signs can be hung from doors, windows, walls, and other places. You may choose to go with wall signs to utilize the exterior of your shop to catch the eye of potential customers. Or, if you really want to go big and maximize your visibility, you can choose to go with high-rise or pylon signage. These are just a few of the options available.

4. Brand Awareness

Even when your outdoor signage isn&#;t luring customers to your store today, that doesn&#;t mean it won&#;t entice those same people tomorrow. This is thanks to the brand awareness that outdoor signage can generate. People are exposed to these signs all the time, whether they&#;re on bikes, driving, or just strolling by. These onlookers will regularly see your sign, and this exposure will ingrain your brand&#;s name, logo, image, or anything else they may connect with the location into their minds. Brand awareness is created by this ongoing relationship, and ensures they&#;ll remember you. When they&#;re in need of a product or service you offer, you will be the first business to come to mind. 

5. Cost-effective

While you might not immediately assume this about outdoor signage, especially large format types, it is true that this marketing tool gives you more bang for your buck than most. As previously stated, outdoor signage can literally be the deciding factor in whether a single soul steps foot in your store. Boom. Value added. Outdoor signage is also quite durable since it is designed to withstand the elements, ensuring you&#;ll be able to use it for years to come. Boom. More value. Outdoor signage is truly a worthwhile investment that is sure to pay for itself in no time.

Outdoor signage can truly be deemed one of the most powerful marketing tools out there. Not only can it mean the difference between getting noticed and going unseen, but it can also help your brand stick in people&#;s minds and ultimately boost your revenue to new heights. However, low-quality signage may only serve to drive customers in the opposite direction, so you should make sure you work with a trusted printer like Omega. Want to make sure your outdoor signage is up to snuff? Check out the link here to see some of our previous work and submit an estimate request!

Written by Omega High Impact Print Solutions&#; Digital Marketing Manager, Emily Steel

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