Why is Sms Gateway Better?

&#;Whatever the location, environment, or activity, it only takes a few seconds to send and read an SMS. For this reason, many consumers probably wish more companies would engage with them via SMS.&#; - Forbes

Goto chinaskyline to know more.

 Mobile marketing and commerce have become two of the most impactful tools for modern businesses, with SMS proving to be an effective option because of its prevalence and ease-of-use. According to research, 62% of consumers indicated they had subscribed to receive texts from at least one business in the last year. Of those, 43% of those texts are from businesses for appointment reminders, exclusive promotions, and sale notifications. But this can only be achieved through SMS API, which is used to create an SMS Gateway allowing for bulk SMS functionality. Here's how these two systems work and what it means for your business. 

What is SMS API?

This is a well-defined software interface which enables code to send SMSes via the SMS Gateway. The SMS API is used to bridge the divide between telecommunication networks and the internet, so that web applications can send and receive text messages. It creates the bond so that the SMS is in a readable and usable format on the system. By using an SMS API, you&#;re able to personalize bulk SMS that includes the customer&#;s name, allows for two-way communication, and more! 

What is an SMS Gateway?

The SMS Gateway allows you to connect with your customers at scale, by using the SMS API, routing, and extensive mobile networks. This form of bulk SMS messaging is secure, reliable, and incredibly quick, with the ability to connect with both local and international customers. The SMS Gateway is advantageous in that you can connect to almost any protocol, including HTTP, XML, SOAP, or SMTP. 

What can you use SMS API for?

The SMS API is an omnichannel communication system that lets you automatically send thousands of text messages in seconds. Some of the use cases of SMS API for business are:

• Customized messages even for bulk SMS

• Sending one-time passwords (OTPs)

• Two-factor authentication for increased security

• Promoting company sales and discounts

• Tracking shipping through notifications

• Two-way communication with customers

• Appointment bookings and reminders

• Provision of customer feedback

• Automating daily tasks 

What can you use SMS Gateway for?

An SMS Gateway allows you to be in direct communication with both employees and customers at all times. Using your computer, you can send and receive text messages, taking advantage of the 98% SMS open rate. This is great for: 

• Creating better brand awareness with customers

• Cost-effective advertising

• Securing customer loyalty and gaining new customers

• Getting customer feedback for improved service

• Informing customers about their orders

• Promoting company sales and discounts 

There&#;s also the option of bulk SMS campaigns through an SMS Gateway, including:

1. Web2SMS: Sending messages from websites to mobile phones with the option of using additional functions and apps

2. SMS2Email: This enables sending messages via

3. SMS2Skype: You can send messages to Skype using individual gateways 

What are the benefits of SMS API and Gateway?

Many businesses are already using text messages, they just need to upgrade with an API Gateway to expand capabilities. Clearly bulk messaging is a dominant communication tool, but here&#;s how it can specifically improve your business operations. 

1. No internet access required

With SMS Gateway, your customers don&#;t require internet access to receive their messages, and with many people not able to access the internet, this makes SMS a preferred communication tool. This means that using SMS API and Gateway makes reaching your customers much easier.

2. Secure messaging

With data breaches and cybersecurity a major concern in the modern age, it&#;s important that you&#;re communicating with your customers using a secure messaging system. Fortunately, SMS APIs provide you with a secure gateway so that you&#;re comfortable communicating with your customers. In fact, many APIs are encrypted so that you&#;re offering the best security and protection for your customers. 

3. Message automation

An incredibly time-efficient element of SMS API is that you don&#;t need to manually send text messages anymore, it&#;s all completed automated. You can send hundreds or even thousands of text messages with the simple click of a button, freeing up staff to focus on other business activities.

4. Customized messaging

The modern consumer is not interested in being just a number, they&#;re looking for a much more personalized experience. Using an SMS API, you&#;re able to integrate with several apps so that you can enhance this communication tool by drawing on several innovative features. 

5. Tracking and analytics

One of these features is the ability to track messages from start to finish so that you know the system is functioning properly. This also lets you know just how quickly your messages are being delivered, and whether they&#;re opened. Using API, you can also connect to an analytics platform to assess how your messages are contributing to sales and engagement.

6. Speed and reliability

People don&#;t like sitting with unread messages on their phones, which is why 95% of text messages will be read within three minutes of being sent - with the average response time a mere 90 seconds. This ensures that your SMS platform is getting your message directly to your customers quickly. And, with SMS being more than a quarter of a century old, it&#;s considered one of the most reliable communication channels &#; above and mobile advertising.

7.  Cost-effective

Marketing your product or services can be an incredibly costly undertaking, and you&#;re not always assured that it&#;s reaching your target market. Fortunately, using the SMS API and gateway, you&#;re able to promote your products and services to thousands of interested individuals for a fraction of the cost of traditional marketing methods. According to SimpleTexting&#;s SMS Marketing Report, 43% of business owners reported average SMS click-through rates of 20% to 35%, making it highly effective. 

Why choose Clickatell?

Thousands of developers have chosen to work with Clickatell in the two decades since it created the world&#;s first SMS API. The company offers a secure global network to reliably send SMS messages to your customers, while the hosted, specialized SMS Gateway lets you cost-effectively connect to your customers at scale with dynamic routing and extensive mobile networks.

A short message service (SMS) gateway allows your computer to send or receive text messages. A variant of this system will enable you to use a multimedia messaging service (MMS) for more complex communications.

What is an SMS gateway?

You want to send a text message, but you don't want to use your . It's not impossible! You'll just need an SMS gateway. An SMS gateway is an interface, typically provided in app or computer program form. Use it, and your message can shoot from your computer to a (or vice versa).

Years ago, SMS gateways were offered as hardware. You'd pick up a physical tool and use it to do your work. Now, you must select a vendor partner, install some kind of software, and you're ready to go.

Multiple types of SMS gateways exist, including:

• Direct. Vendors offer programming that can translate your notes into text messages, and you&#;ll get responses from phones on your computer. Most vendors offer multiple protocols to choose from. 
• Gateway. Start with a SIM card, and install it within your SMS gateway. All of your messages will seem like they originate from your . 
• Spreadsheet. Begin with a list of numbers in software on your computer, and use the gateway to send the same note to each one. 

Any message you send through the SMS gateway is limited to 160 characters. If you have more to say, your note could get sheared into multiple messages. And you have no control over which comes first.

Longer, more complicated messages benefit from multimedia messaging service (MMS) apps. You won&#;t run into character limits with this solution. 

How are SMS gateways used?

Why should you bother with yet more software when your is always within reach? SMS gateways come with plenty of benefits almost anyone might need.

For example, about 49 million customers have opted into receiving SMS notes from brands. If you're on the marketing team, you don't want to tap out messages to each and every subscriber. An SMS gateway can dramatically reduce your workload.

For more information, please visit Sms Gateway.

You may also need to send a text message to someone without revealing your private number. SMS gateways help you to protect your privacy.

SMS gateway vendors offer tantalizing features, such as:

• Reliability. Your cell service may come and go, but your vendor is always online.
• Dedicated numbers. Your messages always seem to come from one number, so they&#;re less likely to head into spam folders.
• Multiple users. Everyone on your team could log on and work, even if you&#;re all on at the same time.
• Expanded reach. Some services let you reach overseas clients without added global charges.

While your company might be eager to jump on the messaging train, remember that you must have client consent before messaging begins. That requirement is part of the Consumer Protection Act, and violating it can be expensive.

Papa John&#;s learned that with a class-action lawsuit about unwanted texts that could have cost the company more than $250 million.

Understand the role of

Log into your computer, and you can send text messages to a with an SMS gateway or MMS gateway. In some cases, you don't even need software to make it work.&

Here's how to get started:

1. Compose. Don&#;t use fancy HTML or scripting. Write in plain text only.
2. Research. You must determine the recipient&#;s number and provider. With that, you can use this domain chart to fill out the &#;to&#; box.
3. Prepare. Type in your recipient&#;s number, the &#;@&#; symbol, and the provider domain. Keep these all squished together, so they look like an address.
4. Send. When you&#;re done composing, shoot that note out.

Which SMS gateway should you use?

Many companies want your SMS gateway business, and that means you have plenty to choose from.

Sorting the clever from the crooked isn't easy, especially if you're new to this form of messaging. Consider these notes.

Bulk SMS

Click Send 

Twillo 

Clickatell 

Has an API?

Yes

Yes

Yes

Yes

Serves overseas markets?

Yes

Yes

Yes

Yes

Offers a free trial?

Yes

Yes

Yes 

Yes 

Requires prepayment?

No

Yes

No

No 

Charges setup fees?

Yes

No

Yes

Yes

Charges monthly fees?

No

No

Yes

No 

We're just scratching the surface of features and comparisons here. For more in-depth reporting, check out SMS Comparisons. This company specializes in comparisons within this space.

References

SMS Gateway: From to SMS Text Message. (August ). Lifewire.

45 SMS Marketing Statistics Your Customers Wish You Knew. (October ). G2.

Papa John's SMS Practices Could Cost It Over $250 Million in Damages. Marketing Dive.

How to Send a Text Message From Your Account. (July ). DigitalTrends.

SMS Gateway Providers Comparison . (May ). SMS Comparison.

Contact us to discuss your requirements of 4 Ports SMS Gateway Modem. Our experienced sales team can help you identify the options that best suit your needs.